With a career spanning almost four decades, Chugani is a key figure and a valuable presence in the global retail community. He first broke into the industry when he negotiated a joint venture agreement with Giordano International. It was here that he launched Giordano in the UAE. This paved the way to expanding their market reach to other vital regions such as Saudi Arabia, Oman, Qatar, and Kuwait. Thanks to his efforts, Giordano was recognized by Forbes magazine as one of the Top 100 Companies Making a Difference in the Arab World. He was also awarded a Special Recognition award from the Arabian Business Indian CEO in Dubai in 2013. In 2014, Chugani was awarded Retail Professional of the Year by the Middle East and North Africa Shopping Centre and the International Council of Shopping Centers. He regularly speaks at conferences and seminars in the Middle East as well as Chile and South Africa. Chugani also acts as a thought leader in his field, having written many articles and papers. He often meets with leaders in the retail sector and shares his insights on how to take on challenges that face the region. At present, Chugani is the CEO and Managing Director of Giordano Middle East (FZE) and is also a member of the Management Committee of Giordano International, Hong Kong.