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Lasallian Achievement Awardees for 2007

Edgar O. Chua
BS Chemical Engineering 1978

In recognition of achievements in business management

Ed started his career with the Shell companies barely a year out of college in 1979. Armed with a degree in chemical engineering from DLSU, he conscientiously earned his way up the corporate ladder, first as a sales representative for the then-known Shell Chemical Company (Philippines) Inc. and internal auditor for Pilipinas Shell Petroleum Corporation in the early ‘80s to General Manager of The Shell Company of Cambodia in the mid-‘90s. By the new millennium Ed had become the ASEAN general manager of Shell Oil Products – East, Singapore.

In September 2003 Ed took post as the country chairman of Shell companies in the Philippines (SciP), where he holds the position together with that of local senior oil representative to this day. Ed’s business proficiency in the chemical, auditing, supply planning, corporate, sales, and general management fields secured him senior posts both in and out of the Philippines. His prolific industry knowledge also gave him several regional assignments and accolades, one of which was a Gold Medal for Outstanding Leadership in Chemical Engineering by the Philippine Institute of Chemical Engineering.

Ed’s progressive approach to nation building via sustainable development advocacies led to a 2005 Communication Excellence in Organizations (CEO) Excel Award. The award recognized his leadership in SciP programs that included millennium development initiatives, health and safety goals, and corporate social responsibility. That same year, Ed Chua presented a check donation of P1 million to De La Salle University-Manila’s chemical engineering department for the formal establishment of the Shell Companies in the Philippines Scholarship Endowment in Chemical Engineering. Concurrent with his posts as chairman and president of Pilipinas Shell Petroleum Corporation are stations as vice-chairman and president of Pilipinas Shell Foundation, Inc. and chairman of the Philippine Business for the Environment. 

Miguel C. Enriquez
GS 1964, LSGH HS 1968, AB-Commerce 1973

In recognition of achievements in public service broadcasting

It is hard to believe that Mike, an internationally-renowned broadcaster with a warm personality, trademark booming voice and a career spanning 38 years, literally stumbled upon his profession quite simply, by accident. The former altar boy enrolled at De La Salle University instead of prior plans on joining the Franciscan priesthood. A few years into college in 1969, a then-19 year old Mike accompanied a friend to a short-staffed radio station, bagged the job the day after, and has since become a member of the Manila Broadcasting Company and is actively involved in the Kapisanan Ng Mga Brodkaster Sa Pilipinas (KBP), the Metro Manila chapter of which he was founding chairman, vice-president for radio and television, chairman, and in 1992, president.

He joined GMA Network, Incorporated in late 1995 with a television anchoring post in Saksi, which would later on win the Gold Medal in the New York Festivals in 2003. He also anchors two other GMA prime-time, top-rated TV public-affairs newscasts, 24 Oras and Imbestigador. The latter features an intrepid hands-on investigative approach to civil and criminal case-solving and is one of GMA’s highest-rating programs.

Mike led “Team Baghdad,” a six-man GMA news team and the first Filipino team to do so into Baghdad, to file live reports about the recent Iraq war. Their documentary, “Iraq – In the Navel of War” won the Silver Camera Award in the 2004 U.S. Film and Video Festival.
He has been the recipient of multiple Golden Dove Awards for Best Male Newscaster for TV and radio, the Ka Doroy Valencia Broadcaster of the Year Award, the Star Award for Best Male Newscaster from the Philippine Movie Press Club, and Best Newscaster in the Asian Television Awards in Singapore as the only Filipino awardee to date. Several awards from the Catholic Mass Media have also been honored him, as well as an Outstanding TV Host from Volunteers Against Crime and Corruption and the several Anak TV Seal Awards for Child Friendly Television Host.

A former Broadcast Management faculty member at De La Salle University, Mike is currently the Senior Vice-President for Radio of GMA Network, Inc. and President of RGMA Network, Inc., their provincial affiliate. 

Daniel L. Lacson, Jr.
USLS GS 1961, USLS HS 1965, BS Commerce 1969

In recognition of achievements in community development

Daniel “Bitay” Lacson has been a prominent fixture in the Visayan political and socio-civic schemes, having served as governor of Negros Occidental from 1986 to 1992. A business major in the University of St. La Salle in Bacolod City – where he took both his primary and secondary years as well – his resolute belief in local business endeavors was evident in his support for the Association of Negros Producers, to which he provided generous aid.

Under Governor Bitay’s succor and encouragement of small- and medium-scale entrepreneurs, the association’s enterprises were furnished a handicraft showroom and given government network assistance. The association, initiated by 15 housewives of members of the Negros Business Forum, now provides income to more than 12,000 employees and organizes the Philippines’ longest-running trade fair for Negros-made products in Manila.

In 1986, Governor Bitay was recognized with a Ten Outstanding Young Men (TOYM) of the Philippines Award for Community Service. A University of St. La Salle Fides Award then followed a year later. In 1988 he spearheaded Project Dungganon, another micro-enterprise project that at present has provided around P 500 million worth of funds for its 70,000-strong membership.

In 1998, President Fidel V. Ramos presented Governor Bitay with the Golden Heart Presidential Award for his services to the community and as presidential adviser for rural development and chair of the presidential council for countryside development. Governor Bitay is also chairman emeritus of the Negros Navigation Company, founding chairman of the Negros Business Forum, and, in 1994, was awarded an honoris causa degree by University of St. La Salle – Bacolod, his Alma Mater.

Eduardo L. Roberto
AB-BSBA 1963, MSc Management, Kellogg Management School NWU 1973, PhD Marketing, Kellogg Management School NWU 1973

In recognition of achievements in marketing research and marketing education

Ned Roberto is undoubtedly Asia’s foremost marketing authority. His rich career includes extensive consultancy work both locally and internationally in the fields of basic marketing, marketing planning, product management, marketing research, social marketing, and consumer behavior. Many Fortune 500s like Procter & Gamble, McCann-Erickson, Citibank, and Nestle have commissioned his services, as well as The World Bank, International Labor Organization, the Asian Development Bank, the Ford Foundation, and the UN Economic Commission for Asia and the Far East. His social marketing efforts have also served as an impetus for improving the lives of Philippine rural poor populations. His research projects with the Department of Agrarian Reform, Department of Health, Philippine Center for Population and Development, and countless other social health and family organizations have exponentially benefited marginalized communities.

Ned received his post-graduate education from the Kellogg Management School of Northwestern University in Chicago, Illinois, after earning his double-degree from DLSU in 1963. His proliferant expertise has gained him teaching positions from DLSU, Northwestern University, INSEAD, and the Asian Institute of Management, at which he is Coca-Cola Foundation Professor in International Marketing for his 29-year tenure with the Institute. Aside from his numerous published journals, Ned has also comprehensively authored nine books on marketing and local governance, most notably Social Marketing: Strategies for Changing Public Behavior, a joint venture with fellow marketing guru Philip Kotler.

In 1982, Ned put up Roberto & Associates, Inc. (RAI), his own training, consulting, and publishing agency of which he presently is chairman and president. In 1983, Ned received the Philippine Marketing Association AGORA Award for Achievement in Marketing Education and two years later became president of the Marketing and Opinion Research Society of the Philippines (MORES). In 2004 he was honored with the country’s 1st Lifetime Achievement Award as Marketing Educator.

He is currently a faculty and research fellow at AIM’s RVR Center for Corporate Responsibility. He can also be seen in the Philippine Daily Inquirer’s weekly Marketing Rx column which he writes with his son, Ardy.

Cesare Augusto L. Syjuco (Cesare A.X. Syjuco)
GS 1965, LSGH HS 1969, AB 1974

In recognition of achievements in culture and arts

Cesare A.X. Syjuco, contemporary multimedia genius, has been mastering the fusion of art and literature with stunning results since his maverick days in De La Salle College. Comprehensive studies in painting, graphic design, creative writing, and the audio-visual arts, mixed with a daring 1970s post-modernistic movement, paved the way for his flourishing art career, one that includes masterpieces in the written, visual, musical, and philosophical arts and which, at present, has been richly peppered with both local and international prizewinning accolades.

A true arts iconoclast and touted as the “Radical Renaissance Man” by peers, Cesare’s audacious aesthetics and critically-acclaimed one-man exhibitions earned him, among others, the Gerry Roxas Foundation Presidential Award for Outstanding Achievement in the Arts, the Gawad CCP Award for the Visual Arts, the Don Carlos Palanca Memorial Award for Literature in English Poetry, and UNESCO Paris Gold Medals for Photography and Design. He was also the country’s very first Purita Kalaw-Ledesma Awardee for Art Criticism.

In 1991, Cesare’s disarming literary hybrids compounded with years of international praise and distinction as the generation’s “Golden Boy of Philippine Art” merited him a Ten Outstanding Young Men (TOYM) of the Philippines Award for Outstanding Achievement in the Arts. He earnestly dedicated the award to his beloved late father, Don Augusto G. Syjuco (BSC ’40).

Cesare’s mysterious disappearance from the art scene in 1992 further mythologized his career and catapulted him into cult figure status amongst his contemporaries. In 2004, he held his first major solo exhibition Flashes of Genius, another bold yet well-funneled transmedia foray that was touted by critics and fans alike as an excellent and most welcome comeback.

He recently released a collection of his poetry and music, A Sudden Rush of Genius; a DVD boxed set of his live performances, A Flagrant Display of Shamelessness; and displayed his trademark avant-gardism with shows like Mighty Big Headstand and Homonyms of Recent History this 2007, curated by his wife and award-winning painter Jean Marie.

Edgardo Jose S. Valenciano
LSGH GS 1978, LSGH HS 1982

In recognition of achievements in contemporary music

Unbeknownst to many, Gary Valenciano’s first venture into the business came in the part of a soda commercial when he was merely 11 years old. Under the encouragement of supportive parents, Gary’s talent blossomed with stints in singing and theater in La Salle Green Hills’ production of Oliver!, and, more notably, in 1981 when the then-unknown high school senior was immediately accepted into the Kundirana after an outstanding audition.

By the time Gary had graduated from high school with exceptional vocal training under his belt he was already creating a buzz within the industry. Guest spots on Pilita and Jacqui, Penthouse Live, and Germspesyal and live music gigs in Tavern on the Square solidified his place as a talented and inspired young performer.

Since then Mr. Pure Energy – as he is fittingly and fondly referred to by fans and media – has lived up to his nickname by taking the Philippine, and later on international, music and entertainment industry by storm. He has recorded over 21 multi-awarded albums and earned more than 200 awards and nominations for his work, including 14 Awit Awards, and, among countless others, the 1996 Artist in Excellence Award by the Fil-American Exposition in California, two Anak TV Seal Awards in 2004 and 2006, and numerous MTV awards for hit songs and videos. He is also a 2001 Ten Outstanding Young Men (TOYM) of the Philippines Awardee for Contemporary Music.

A devout Christian, Gary prefers to use his celebrity for more philanthropic endeavors, particularly through his assignment as the first and current UNICEF National Ambassador of Goodwill in the Philippines. Also nearest and dearest to his heart is the Shining Light Foundation, Gary’s own charity arm which he founded in 1989 and co-manages with his wife, Angeli. Other causes he is actively involved are juvenile diabetes and typhoon relief.

As a singer, dancer, composer, and music producer, Gary has performed in various prestigious international concerts and festivals in Asia, Europe, and the U.S. His recent crossover to more inspirational music made him the perfect choice for “Side by Side (The Spirit of the Games),” the anthem and theme song of the 15th Asian Games in Doha, Qatar, which he interpreted in 2006.

George T. Yang
BSBA 1962, MBA Wharton School University of Pennsylvania 1964

In recognition of achievements in entrepreneurship

People aged 25 and below, or those with children that age, know of, have heard of, have worked for, or at the very least have patronized a George Yang product. As the Filipino proprietor and later on, Chairman of the Board of Golden Arches Development Corporation or McDonald’s Philippines, “George McDonald” had revolutionized the fast food industry with his introduction of the first local franchise of the famous American fast food restaurant in September 1981.

George, having employee experience with a cigarette company prior to his venture into fast food, epitomized the hands-on businessman who truly, and quite literally, started from the ground up. Six months intensive training as a crew member of a McDonald’s branch in Hong Kong soon earned the industrious entrepreneur the rights to the Philippine franchise. With the opening of the first store in Morayta, then later on Cubao, Greenhills, and Makati, McDonald’s quickly set the standard for restaurant service, presentation, cleanliness, and meal marketing.

Now with more than 240 branches and 14,000 employees, George’s McDonald’s set the bar and became the model for countless other brands. Through dint of hard work he had successfully paved the way for a whole new fast food culture in the Philippines, and one that included a strict, dignified, yet student-friendly work environment to boot.

As the chair of McDonald’s Philippines, George also spends his time giving back to communities most dear to his heart – families and children – via the Ronald McDonald House Charities. Programs such as the Bright Minds Read, Bayan Ko, Love Ko, Bahay Bulilit, and Hapay na Mangga, a McDonald’s Village in Taytal, Rizal, are all part of RMHC’s social-conscious efforts. Apart from quiet charity work, George may also be found occasionally gracing friends’ weddings with his singing chops.

George, a business administration graduate of De La Salle College, has received recognition as an Outstanding Business Executive, was given a Kaunlaran Award as Outstanding Business Executive in 1982 and Outstanding Manilan in Business in 1989. He has also received several accolades from San Beda College, his grade school and high school alma mater, including the 2001 Bedan of the Century Award in Business, the 2004 Most Distinguished Bedan Award, and the 2005 Distinguished Professorial Chair in Business Management. In 2006, George Yang was the unequivocal choice for the Lifetime Achievement Award given by the Philippine Franchise Association.

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